Levers Marketing

Strategic clarity and operational peace of mind for your marketing.

3 core beliefs behind Levers

An underserved Market

Over the years, I’ve specialized in helping small businesses that spend less than 200’000€ per year on marketing.

Smaller budgets reduce your margin for error and I believe smaller or younger companies are under-served when it comes to marketing services.

Strategy needs a Comeback

Marketing suffers so much from shiny object syndrome and tactical dizziness that “marketing strategy” might already sound like an oxymoron to you.

And yet, strategic branding can be the cornerstone of your marketing profitability and business growth.

An Agency Alternative

Levers is not an agency and will never become one.

No employees, but a network of talented professionals around the globe.

No offices, but co-working spaces and home offices.

No hourly billing, but a fair pricing with aligned interests in mind.

Who is Alexandre Poncet?


I am the founder and sole employee at Levers.

I coded my first website at 14, in 1999, went to a film school in 2004 before finally landing in the marketing industry in 2008.

I have been an independent marketing consultant since 2014.

Your Trusted Marketing Advisor

The goal is to bring you strategic clarity and operational peace of mind for your marketing.

This is achieved through a combination of long term vision, short term rigor and a transversal culture of marketing and business.

Working together

Unsure where to start?
Take a look at my First Impressions Audit.


Strategic Branding

Strategy is the cornerstone of your marketing profitability.
Learn why and how.



Feeling stuck, in need of a quick fix or facing an emergency?
Click here


Marketing Ops

The right talent at the right time. Let’s build a tailor-made stack and a well-oiled marketing system.


Personal Branding

If you are in B2B, your personal brand can significantly impact your sales. I have something cool coming up on this topic.

We have been working with Alexandre Poncet since the establishment of our firm in 2016.

Alexandre provides us with constant advice on matters related to our firm’s branding and communication, as well as for its lawyers. We appreciate his high availability, his nuanced and up-to-date understanding of current marketing challenges (channels, content), and his ability to manage projects.

He has always suggested realistic advancements tailored to our size and our budgets. He is the ideal person we found to support our growth, with both rigor and audacity.

Grégoire Mangeat – MANGEAT