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In marketing, shiny object syndrome and tactical dizziness are always lurking.
Your marketing strategy should give you as much clarity as possible on what to do and what NOT to do.
Leverage is maximizing the impact for a given effort. Your marketing strategy should help you do more with less.
Efficiency is minimizing the effort for a given impact.
Over the years, I’ve specialized in helping small businesses that spend less than 100’000€ per year on marketing.
I am the founder and sole employee at Levers.
I coded my first website at 14, in 1999, went to a film school in 2004 before landing in the marketing industry in 2008.
I have been an independent marketing consultant since 2014.
The goal is to bring you strategic clarity and operational peace of mind for your marketing.
This is achieved through a combination of long term vision, short term rigor and a transversal culture of marketing and business.
Unsure where to start?
Take a look at my First Impressions Audit.
Strategy is the cornerstone of your marketing profitability.
Learn why and how.
The right talent at the right time. Let’s build a tailor-made stack and a well-oiled marketing system.
If you are in B2B, your personal brand can significantly impact your sales. I have something cool coming up on this topic.
We have been working with Alexandre Poncet since the establishment of our firm in 2016.
Alexandre provides us with constant advice on matters related to our firm’s branding and communication, as well as for its lawyers. We appreciate his high availability, his nuanced and up-to-date understanding of current marketing challenges (channels, content), and his ability to manage projects.
He has always suggested realistic advancements tailored to our size and our budgets. He is the ideal person we found to support our growth, with both rigor and audacity.
Grégoire Mangeat – MANGEAT