Personal Branding
When B2B mostly is H2H.
If you're not IBM
“Nobody ever got fired for buying IBM.”
If you are in B2B and if you do not have the luxury of being the number one, go-to, default choice in your industry, you should invest some time in the personal branding of your team members.
Relationships first
I specialize in small and boutique businesses. In B2B, I believe that personal branding is at least as powerful as company branding.
Personal branding can help you build the reputation, the trust and reach needed to grow your business.
